Have you heard of AdTech? If you haven’t, now is the best time to start. AdTech is not only the most cost-efficient, but also one of the digital marketing strategies that will deliver the best results. Here’s how it works…
What is AdTech?
AdTech means Advertisement Technology. It broadly refers to different types of analytics and digital tools used in the context of advertising (techopedia). Basically, they are applications that you can use to manage all your advertising campaigns, resulting in an optimized productivity. Next, we will look at how you can maximize your ad spending to achieve optimum results.
Why should you use AdTech?
1.Transparency and Better Accuracy Tracking Of Data
Most people have more than one technology device. This is a challenge for advertisers as it is difficult to track whether the visitor used another device to view the advertisement again. AdTech allows you to get more accurate data of who your marketing efforts reached and the device that they use most often.
Advertisers and end-users are expecting the components of the AdTech ecosystem to be more transparent, from tracking the placement of their ads to how each ad contributes toward conversion. For example, it can be used to track users’ behavior through the usage of websites, interaction with ads, and how much revenue the website is generating for advertisers.
This data helps businesses understand their target audience and the user behavior with an effective insight of both advertising and marketing campaigns. Companies are working towards building an environment where advertisers and publishers don’t have to deal with high-quantity, low-quality traffic, and advertisers have access to superior ad inventory.
2. Aids in Business with Specific Niche
Native advertising has become an effective way for advertisers to spread their message. Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads.
Apart from Facebook and Google, advertisers are experimenting with native ad platforms. Advertisers prefer using third-party attribution tools, wanting to break away from the oligopoly of Facebook, Apple, and Google.
3. Ability to tell a story
Advertisers have had this notion that gaining more awareness is more important than creating a compelling story. Thus, as time went by, users started to grow immune to ads. Although more people are seeing the ads, the ROI is diminishing.
Now, ads need to tell a meaningful story. It’s no longer just about the aesthetics of the ad. It’s the content, the medium, the message, the story, and the design that will allow your users to interact and connect with you emotionally.
Video is the most commonly used ad format. The attention span of a human is getting shorter so most advertisers congregate their story into one minute or maybe even less.
With all these technological advantages, there is no doubt that AdTech is the wave of the future. If you’re looking to change from your current advertising medium to AdTech, click here now to inquire a free technical analysis on how your business can best utilize AdTech.