Digital Media refers to any media that can be transmitted through the Internet or any networks. There are many forms of digital media. Infographics, videos, advertisements on the Internet are some of the examples.
Why has Digital Media become so important?
More and more people are using the Internet and mobile devices in their everyday lives. Thus, one of the most effective ways of reaching people is through the Internet and their technology devices. It will allow you to disseminate information and create awareness for your business efficiently.
Types of Digital Media
Owned Media: Online Platform that you can control (e.g. own website or social media channels)
Paid Media: Promoting your online content to improve traffic to your digital media assets
Referred Media: Customers recommending you through word of mouth or through referral in social media
What can you do with Digital Media?
Businesses do not create brands, customers do. A brand is an emotional and psychological connection between a customer and the products and services of a business. Digital media allows you to develop your brand image to your customers or potential customers.
Consistency in Content
You can send out content through your various online platforms consistently without having to spend even more advertising dollars. Consistent content will make people remember your brand more.
Digital media is both a sales and marketing channel. Hence, it allows businesses to meet the needs and wants of their customers throughout the entire buying cycle. No other channel can offer the same level of customer-business interactivity as digital media.